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Spring 2000
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General Automation has announced that it will undertake an expanded strategic direction, called “ePath” in the year 2000 and beyond.
GA, which is already recognised as a leading provider of enterprise-wide database business solutions and data migration tools for the MultiValue market, said its expanded strategy will help solve a growing crisis for its customers by enabling them to perform e-commerce in the new, Internet-driven economy.
“General Automation will bring to the marketplace in the first quarter of 2000 innovative and practical products that will save MultiValue customers time and provide more effective communications and data exchange with e-business trading partners,” said Jane Christie, GA President and CEO.
“Users of MultiValue software represent a market valued at nearly $3 billion annually, and they are being pressured by both their customers and suppliers to enter into e-partnering relationships that facilitate on-line information exchange,” Christie said.
“Because our markets are expanding, and our customers are growing, General Automation must be at the leading edge of innovation,” Christie said. “With this strategic change in direction, we’ve made a commitment both financially and emotionally to a different way of doing business. It is a strategy driven by new technology, through customer influence and the growing need for an open, e-business path for MultiValue users. This is not business as usual.
“General Automation has both the expertise and the business savvy needed to develop and bring to market products that can make existing MultiValue data ‘e-data’ - or in other words, ready to be seamlessly integrated into e-business.
“Our first responsibility is to the customers who use our products and this new strategic direction will enable both those who use our products and General Automation to thrive and prosper,” Christie continued.
“Our ePath initiative brings life to our goal of partnering with our channel and their customers to leverage the Web, to help them derive more value from their MultiValue data and to achieve a competitive advantage through becoming e-business ready.”
According to Christie, the company has previewed its ePath strategy, under nondisclosure, to a number of strategic partners and high-profile customers. To date, the response has been overwhelmingly positive. The timing has never been better for GA to make a positive impact on the MultiValue marketplace as it makes its move into the new Web-enabled economy.
As it moves into the year 2000, GA plans to provide standards-based, enterprise data access solutions that make it easy for MultiValue customers to use Windows-based and other leading business intelligence tools and e-business applications with their line-of-business MultiValue data. In addition, GA’s new solutions incorporate the most advanced, Web and e-commerce XML technology developed by Liberty Integration, a wholly owned subsidiary of GA. Liberty Integration has a number of US patents pending, concerning various aspects of the company’s technologies.
The company’s knowledge of data structures, databases, data storage and its standards-based approach to data migration and e-business allows it to develop products that will provide customers with an open path to the future. This path makes customers’ enterprise data e-business ready and available across platforms and applications without the limitations of existing systems and proprietary approaches.
General Automation’s next generation solutions are designed to not only enhance the company’s existing database offerings, but to provide a standards-based data migration path or ePath, for MultiValue customers to migrate their existing MultiValue data to the Web and e-business applications.”
GA eXpress LtdLast Updated: 01 May 2000